Privacy Policy

Introduction

AA WIGS ("we," "us," or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website at aawigs.com and make purchases through our store.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site. For any questions, contact us at hello@aawigs.com.

Information We Collect

We collect information you provide directly to us and information collected automatically when you use the site.

Information you provide

• Contact forms: Name and email address when you submit an enquiry through our contact page
• Email waitlist and VIP list: First name and email address when you join our waitlist or insider list
• Orders: Name, email address, shipping address, and payment information when you place an order. Payment card details are processed directly by Stripe and are never stored on our servers
• Reviews: If you submit a review, we collect your name, review text, star rating, and any photos you choose to upload
• Chat widget: Any messages you send through our customer service chat widget on the site

Information collected automatically

• Analytics: We use Google Analytics to collect data about site usage including pages visited, time on site, device type, browser, and approximate geographic location (city/region level). This data is aggregated and does not identify you personally
• Cookies: We use cookies to enable essential site functionality and to support analytics. See our Cookie Policy for full details
• Log data: Our servers automatically record information including your IP address, browser type, pages viewed, and the time and date of your visit

How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders, and communicate with you about them
• Send order confirmations, shipping notifications, and customer service responses
• Send email updates, educational content, and early access notifications to customers who have opted in via our waitlist or VIP insider list
• Improve our website, products, and customer experience based on aggregated analytics
• Respond to your enquiries submitted through our contact form or chat widget
• Comply with our legal obligations

We do not sell, trade, or rent your personal information to third parties for their marketing purposes.

Email Communications

If you join our waitlist or VIP insider list, you consent to receiving emails from AA WIGS containing exclusive education, new arrival announcements, and brand updates. You may unsubscribe at any time using the unsubscribe link included in every email.

We do not send unsolicited marketing emails to people who have not opted in.

Cookies and Analytics

We use cookies to make our website function correctly and to understand how visitors use the site. You can control cookie preferences through our cookie consent banner, which appears on your first visit. Choosing "Reject Non-Essential" will disable analytics cookies while keeping essential functionality working. See our Cookie Policy for a full breakdown of every cookie we use.

Third-Party Services

We use the following third-party services, each of which has its own privacy policy:

• Stripe: Payment processing. Stripe handles all card data directly and is PCI-DSS compliant. We never receive or store your full card number
• Google Analytics: Website analytics. Data is processed under Google's privacy terms and may be transferred internationally
• Replit: Hosting infrastructure for our website and database

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our site uses HTTPS encryption for all data in transit. Payment processing is handled entirely by Stripe, which meets PCI-DSS compliance standards.

While we take reasonable precautions, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this policy, to comply with our legal obligations, and to resolve disputes. Order records are retained for a minimum of 7 years for accounting and legal purposes. Email list subscriptions are retained until you unsubscribe.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate or incomplete information
• Deletion: Request that we delete your personal information, subject to legal retention requirements
• Opt-out: Unsubscribe from marketing emails at any time using the link in any email
• Cookie preferences: Change your cookie preferences at any time by clearing your browser storage and revisiting the site

To exercise any of these rights, contact us at hello@aawigs.com.

Children's Privacy

Our website is not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the site after changes constitutes acceptance of the revised policy.

Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

AA WIGS
Email: hello@aawigs.com
Instagram: @aawigshair